Long Tail Web Positioning allows for reaching high positions in Google page ranking, for both the wide keyword spectrum and for the multiple subpages of a given Website.
This results in a significant rise in page views, which means a higher conversion rate (required action, e.g. sending a form, making a purchase, ad view and so on).
What can you gain?
Using a Google tool enter the word szkolenia and compare the number of results for different types of matches (choose one from the right-hand side box). Try exact and phrase. By using the Exact match type you will get about 50,000 results (November 2009), which gives you the number of times in a month that his exact word has been searched for in Google.
Now use the Phrase match type and you will see a million hits, which gives you the number of monthly Google searches containing the word szkolenia (e.g. szkolenia otwarte, kursy i szkolenia, szkolenia biznesowe, szkolenia dla firm, szkolenia pracowników, szkolenia 2010 and so on).
The difference (in his case 950,000) is a search potential that can be tapped only by using Long Tail Web Positioning.
Compare Web Positioning prices and methods of payment.